Why Your Business Website Should Have A Blog
Three Reasons You Should Be Blogging
Unless you plan on solely relying on social media, digital marketing, and paid strategies to market your website, a blog is an excellent tool to drive an audience to your site.
Bring value to your brand
Add value to your website by sharing relevant content. By posting content that resonates with your viewers and displays your knowledge, you are marketing your skills to the audience reading your blog. The more you can demonstrate that you are well-versed in your field, the more likely someone is to build a relationship. Your audience will get to know you as an information source for the knowledge they want, and once they need your product or service, you will be whom they seek.
Improve your SEO strategy
Content is still essential when it comes to remaining relevant on search engines. A blog can help your SEO strategy in a few ways. If you are routinely publishing articles, your site is getting crawled by search engines frequently. This keeps your website fresh to search engine algorithms and allows you to fill each blog post with relevant keywords that assist you in ranking. Remember, when a search engine crawls your site, it is looking for words that match with what users are typing into queries. Another way that a blog can help boost your SEO strategy is through linking. If you are sharing your content either organically or using paid methods either on social media or similar platforms, you not only are driving traffic back to your site; but are increasing the chances of passive link acquisition.
Drive the right traffic to your site
By keeping your blog posts fresh, writing relevant content, and sharing your posts either on social media or other channels, you are driving traffic not just to the pages you are sharing but to your website. The end goal of any digital marketing effort is not just to drive traffic to your site but to turn an online audience into real-life customers. It is for this reason that it is essential that you produce content with your customer in mind. For example, if your website is for your dog walking business, the content that you write and share should pertain in some way to the services you offer. Whether it's reviews of items you use, best practices, or promotions of your business, the blog posts should tie into what you do, or at the very least bring some benefit to either current or potential customers.
All in all, there is no denying the benefits that come along with keeping an up to date blog. Yet, very few small business websites have them. Why? Well, for the most part, a white screen is probably one of the scariest things to look at as a writer. The intimidation behind being judged for your writing skills and content creation is enough to stop even the bravest of authors dead in their tracks, much less a business owner that just wants to get the word out about what they know and do. Not everyone is a writer and that is okay. However, you don't have to be Hemingway to write a blog post. You know your business inside and out, all you have to do is get it in writing.
If none of this sounds like something you're willing to do but you understand the benefits of having a blog on your website, you can always hire professionals. Keep in mind; however, that everything on your site is a representation of your brand. If your blog post doesn't add any value whether it be to your bottom line, your client, or your market, don't post it.